Primary Health Choice, Inc., was established in 2003 (A Primary Choice, Inc., in 2004) with a small core group of personnel, who had a specific goal in mind. That goal was to design and implement psychological-based strategies for consumers and develop professional, therapeutic working relationships within the home, school and community arenas. We strive to improve the quality of life for our consumers throughout the state of North Carolina serving all 4 managed care organizations. Upon establishment, the agency had one office serving approximately fifty consumers. However, over the past 20 years we have experienced continuous positive growth and today we serve approximately 3000 consumers throughout NC. Our agency has an impressive history of controlled growth and a fiscally sound budget.

The mission that has evolved from the groundwork of our agency reflects our commitment to enabling all individuals and families, by means of our professional service, to sustain an improved quality of life. We believe that the most critical element of this philosophy is that the individual we serve must be considered the most fundamental aspect of the decision-making process. It is within that context that we partner with our stakeholders to understand the wide-ranging and multifaceted impact the individual has on the therapeutic process for him or herself and others, so that we may provide strengthening services for the individual.

This agency’s mission is to be committed in helping and providing all individuals and families with quality services that enhance, grow and maintain a high quality of life. The needs of each and every individual we serve are first and foremost. Our belief is that every individual should receive excellent services regardless of challenging circumstances experienced by the individual and family.