WILMINGTON – Primary Health Choice, Inc.,  a statewide provider of I/DD and behavioral health services, sponsored the 2024 NC Tide Conference held at Hotel Ballast Wilmington, Tapestry Collection by Hilton. The annual conference was held from Apr. 22 through Apr. 24. The North Carolina training, instruction, development, and education (NC TIDE), which is a non-profit training organization for the behavioral healthcare industry, discussed many in-depth topics throughout the three day event. Topics ranged from recruitment & retention in healthcare, effective management techniques, to serving homeless veterans, trauma, and much more. Primary Health Choice also had a exhibitor booth where conference-goers came by and learned about Primary Health Choice’s beginnings, our mission, and the services we offer. Visitors were able to pick up Primary Health Choice tool kits, earbuds, calendars and keychains. The Primary Health Choice executive team expressed appreciation for the 2024 NC TIDE conference and to everyone who was able to stop by and visit the booth. “A special thank you to everyone who was able to stop by and say hello. We are pleased to continue to help meet the needs of the communities we serve, and to help sustain an improved quality of life.”